Monday, March 12, 2012

Guerilla Marketing Example - Coca-Cola Happiness Vending Machine

Guerilla Marketing Example - Coca-Cola Happiness Vending Machine Video Clips. Duration : 2.05 Mins.


Check out this Guerrilla Marketing Example! ATLANTA, May 28, 2010 -- Since January 12, 2010, hidden camera footage of smiling students getting more than they bargained for from a Coke vending machine has been viewed by more than 2.2 million people on YouTube. Last night, the Coca-Cola "Happiness Machine" was awarded CLIO‟s prestigious Gold Interactive Award at the 51st annual awards dinner held in New York City. A CLIO award is one of the world‟s most recognized industry accolades for advertising, design and communications. The "Happiness Machine" video, the result of a collaboration between Coca-Cola and integrated interactive marketing agency Definition 6, features a Coca-Cola vending machine transformed to deliver surprising "doses" of happiness to unsuspecting college students. Shot on location at the Queens, NY, campus of St. John's University, the outwardly typical Coke machine, was placed in the center of the student cafeteria, in full view of five strategically placed hidden cameras. What ensued was totally unscripted. Over 2 days of filming, the hidden cameras captured the spontaneous reactions of the students as the machine dispensed an array of goodies including, flowers, pizzas, sunglasses, a twelve-foot „hero‟ sub and a seemingly never ending supply of Coca-Cola. "Happiness is contagious. When you see people smiling, you want to smile." said Wendy Clark, SVP, Integrated Marketing Communications and Capabilities, The Coca-Cola Company. "This human truth is at ...

Keywords: Guerilla Marketing Examples, Guerrilla Marketing Examples, Creative Advertising, Ambient Advertising, Coca Cola Vending Machine

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